Start up to Scale

Martin Hine formed MAD Rock to to provide practical, cross functional advisory and consulting services to Start-ups and SME's.

Many entrepreneurs and SME business owners have the market knowledge, but do not have access to all the necessary expertise that will take them to the next stage of growth.

Our team is made up of passionate, focused people from around the world who supply those skills.

Embedded within your organisation, or focused on a specific project, the MAD Rock team will make the difference.

SERVICES

We have you covered

Business

Planning

Plan your strategy, set your forecasts, know your customer and target your base. We'll support you and keep you focused.

Go to

Market

An end to end project? The MAD Rock team will help you maintain the momentum you need to deliver your UVP from concept to launch

Growth

Marketing

Make marketing a profit centre. We'll assist you in generating revenue along the full life-cycle. It's core to making your business profitable.

Project Management

From planning through to project close, our support will get you there. Run the project, support your business and get your staff 'skilled up'.

Cross Functional Training

Broaden skills across your business. From "train the trainer" programs, in-house seminars and even webinars. We willmake your business work.

Graphic &

Web Design

Refresh your website, modify your branding, update logos and messaging to clients. MAD ROCK gets your message across clearly and effectively.

About

Our Experts are Your Experts

We are passionate about the work we do at MAD ROCK. We are definitely not ‘suits in a room’.

You’ll find we’re MAD about your business because we roll up our sleeves, get our hands dirty and live it with you.

For many organisations, ensuring functional expertise across the business is just not possible. Onboarding experienced specialists may not be possible. The availability of resources, or determining organisational needs, must be cost effective.

From start up to scale, MAD ROCK is here.

Having access to hard earned functional skills is incredibly valuable. You know your market and MAD ROCK has the full suite of skills to support you.

At MAD ROCK we understand these growing pains and can guide you through the rocky patches. We can embed a key specialist in your business or run a special project in parallel. Your choice.

Whether you’re a Series 1, 2 or 3 start-up, with a limited runway or a mature business ready for the next stage of growth, MAD ROCK will get you there.

We have the experienced people to make you excel.

If you’re an SME or have a multi-region footprint, we’ll support your growth trajectory.

From Start-up to Scale, key projects, sharpening your strategy or simply getting your structuring ‘just right‘, MAD ROCK can guide and create the framework to take you and your business to the next level.

Where we can help

You?

Start up

Scaling

Mentoring

Market Building

Advisory Board support

Need?

Marketing

Go to Market

Strategic Planning

Ecosystem Building

Business Transformation

Operations Planning

Sector?

Fintech

Payments

Insurtech/Healthtech

Telecommunications

Regulatory policy support

Humanitarian/NGO's

Where?

Europe

Africa

Asia Pacific

Team

Your Team

Scary Good

CEO

Martin Hine

His team will build and refine your strategy and business planning.

Going to market, end to end operations and marketing are his passion.

He works with partners globally across multiple sectors.

Martin's cross industry, B2B background in the Fintech, mobile payments, Gaming and L&D sectors will add value across your whole business.

He lives and breathes what you do. When he rolls his sleeves up and gets his hands dirty, he'll make sure you get results.

Policy and Digital Transformation

Jean-Stéphane Gourévitch

Our policy, planning, digital strategy and transformation guru.

He's worked with heavyweights in the telecommunications, regulatory and consulting industries.

Mentoring startups, training, digital transformation and financial inclusion are his passions.

With vast experience and a corresponding sense of humour, Jean-Stéphane is the one you want on your side.

Marcomms

Omair Babar

Your branding and marcomms are in safe hands here.

From concept to implementation Omair's work has a huge impact with diverse clients across Europe, Middle East and Africa.

His focus is on the complete picture and what you need - not just 'tweaking at the edges'.

Your marcomms spend is maximised for impact and achieves your key deliverables.

Finance, Business Transformation and Financial Inclusion

Mark Vivier

Mark has over 35 years of success in emerging markets, with significant expertise within the Fintech, Banking, Insurance, Micro-Finance and humanitarian sectors

As a Business Transformation specialist he has transformed many under-performing banks and businesses.

His passion for Financial Inclusion in emerging markets (using AI and big data) to create product and service solutions has transformed the lives of individuals and communities.